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Искусство брендинга от Хэндсом Джека из Borderlands 2:
“When you look at a Hyperion gun, I want you to feel classy. Synergy. Dynamicism. Longitudinal. Words with heft. Words with meaning. Words that evidently nobody in this room understands given the blank looks you troglodytes are giving me right now.
Look — when you pick up a Hyperion shotgun called the Projectile Diversification, you’ll know it was made by smart sonsofbitches, for smart sonsofbitches.
Jesus, is anybody writing this down? I’m giving you gold here, people!”