Пост 53101075

it’s a synthetic combination of the words beauty and usage, and describes the beauty that comes with using something.

How, you may ask, is beausage any different than patina? Well, it’s certainly related, but different. Patina is really more about surface level changes happening at a chemical level: oxidation, chemical stripping, and so on. Beausage describes changes that happen in 3D where atoms get torn and stripped away, as occurs with scratches, tears, chips, and wear marks. I used to say “patina” when what I really meant was “beausage”. It’s nice to have both.

I wish I could say I coined it, but the term beausage is the brainchild of Grant Petersen, grand pooh-bah of Rivendell Bicycle Works and probably the single most brilliant, holistic, and intuitive brand creator out there. I mention Grant not only for intellectual attribution, but because he’s going to help us bring this back into the world of creating cool stuff. Grant states that “In general, real materials develop beausage, and synthetics look like old junk. It’s like a cowpokes’s old denim jacket, versus an old polyester leisure suit…”.

metacool: Beausage