Get uncomfortable. I’m coming up on two years with Adam. He is stable, supportive and fun to be with (he is also tall, passionate, and deeply sensitive in the goofiest way imaginable). But our relationship is so far from what I had imagined love to be. We have lots of sweet times, but we also have the moments where I feel bloated after eating too much dessert or he is withdrawn and worried about money, or we sit across from each other at dinner with nothing obvious to say. These feel hard to deal with and always make me afraid that something is terribly wrong. But they pass.
A few years ago, two wise, married yogis gave me a piece of advice. They told me that while it’s essential to have honest intimacy in a relationship, it’s just as essential that your partner earns the right to see your struggle. Before Adam, I thought it was good luck or good breeding or even good karma that led to being in a satisfying relationship. It didn’t occur to me that loving another person is essentially an exercise in being ok with being uncomfortable with someone you care about, and not holding a grudge about it.
Самый прекрасный момент вчерашней инаугурации вряд ли можно было увидеть где-то, кроме дома — для этого недостаточно было сидеть у экрана в баре или выходить на площади с шумным протестом — слишком легко упустить момент.
Утро открывалось солнечной репетицией к девятому, когда авиация метеорологов традиционно разгоняет облачность по периметру столицы, чтобы хоть ненадолго гарантировать спокойное небо над пустынным центром города, по которому проходит парад. И все во вчерашней церемонии напоминало именно девятое мая в миниатюре. Празднование главного культового ежегодного праздника последнего столетия должно пройти без огрех, так что тут тебе и проходящий небольшими коробками марш кремлевского полка внутри кремлевских стен, и оба президента, и православное золото вокруг. Ничего не предвещает странного.
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Поэтому странное приходит само и незванно. После слов представителя Конституционного суда о том, что Владимир Владимирович Путин теперь официально вступил в должность президента, солнечное небо закончилось, резко потемнев.
Те, кто был на улицах, поймали в инстаграм продвигающийся к центру города грозовой фронт, и ничего более красочно не смогло бы проиллюстрировать возвращение к нам нового старого президента, чем этот расширяющийся серый вал в сочетании с прямой трансляцией на телеэкране — все такой же бодрой и блестящей среди отреставрированного и надраенного Андреевского зала.
But in a world where magazine are a lot more than their printed artifacts, what’s a brand? I’ll go through my evidence in a minute, but here’s my current hypothesis.
Brands are probabilistic now. The primary power of a brand is to increase the probability that someone clicks on, upvotes, or links to a story associated with your brand. It is not calculated primarily on a per issue basis as in the past. Instead, it’s a kind of implicit regression based on all the stories a publication has produced.
This isn’t a completely foreign idea. In the past, a brand’s strength would have been measured by how likely people were to buy or subscribe to a magazine. Today’s probabilistic brand, though, is less coherent and much broader than before.
He looked at the kids in front of him and wondered if they’d ever heard of Infiltrators, or if this had become obscure knowledge of his profession. Infiltrators were a probably-mythical subculture that invented subcultures to sell to coolhunters, and then flipped the money into making those subcultures a reality. Then, later, they sold the proof that the subcultures were fakes to the highest bidder. When Doug was coming up in the ’20s, a lot of his colleagues had been burned, worried that every new lead led to a camouflaged tar pit. Just as the industry had gotten used to a level of stability as cultural commentators, a collection of malcontents had put the fear of God into them: their tag, an “i” with a circle around it, appeared everywhere, and made their numbers seem infinite. Doug, with no reputation yet to lose, dismissed it as a covert branding campaign and was brazen and fearless where his colleagues were cautious. Harris had liked his moxy and had promoted him quickly.
Developers would love to sell more copies of their game at a higher price, but the choices offered to gamers across XBLA, PSN, Steam, and other services have never been more extensive.
“Everyone has a queue in their head and a queue on their hard drive, and for most games, sales aren’t even a way to make sure your game gets played; they’re a way to move your game from a gamer’s mental queue to their hard drive queue,” — Ambrogi said.
“It could still, without hyperbole, be years before that person actually downloads, installs or plays your game.”
В Valve сделали для своих новых сотрудников небольшую книгу Valve Employee Handbook (PDF) с курсом молодого бойца. Она прекрасна чуть более, чем полностью, и потому распространяется по интернетам со скоростью лесного пожара. Про горизонтальную структуру, ответственность каждого, столы на колёсах и многое другое.
