Архив - Страница 120

• Пост 53287598

  Нужно громко объявить: рост не нужен. Компания не выросла? Ну и наплевать! Рост не является условием высокой прибыли. Часто наоборот. Бизнес завтрашнего дня будет стремиться не к росту, а к улучшению качества жизни людей. Я верю, что наступит эра экономики взаимоотношений, где владельцы бизнесов и потребители будут знать друг друга в лицо. Ведь мы хотим своего, родного, хотим пацана с соседней улицы. И готовы больше платить ему за честно сделанные вещи, покупая при этом меньше товаров. Вместо брэнда Gucci, хозяина которого вы не знаете, будете брать «Васю Петрова» из Костромы. Сейчас это кажется смешным. Но одежда производится по одинаковым технологиям, это вопрос кройки, шитья и подбора тканей.

  Предприниматель с душой рабочего Дмитрий Агарунов рассказал “Секрету фирмы” о закате экономики потребления.

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• Пост 53214161

  Nowrasteh said that he and Surnow regard “24” as a kind of wish fulfillment for America. “Every American wishes we had someone out there quietly taking care of business,” he said. “It’s a deep, dark ugly world out there. Maybe this is what Ollie North was trying to do. It would be nice to have a secret government that can get the answers and take care of business—even kill people. Jack Bauer fulfills that fantasy.”

  Letter from Hollywood : Whatever It Takes: Reporting & Essays: The New Yorker

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• Пост 53154770

  Craig Barrett: “Good teachers are magic”

  In its schools, Finland has computers, but typically not in the one-PC-to-one-pupil ratio that is being tried in parts of the United States. Instead, the real Finnish edge seems to lie elsewhere — with high expectations and respected teachers. In his 2007 book “Innovation Nation: How America is Losing its Innovation Edge, Why It Matters and What We Can Do to Get It Back,” John Kao writes: “Finns have come to cherish gifted educators as Texans do ace quarterbacks. The country’s teacher training schools have 10 applicants for every opening.”

  Mr. Barrett, whose company promotes the use of computers in schools, takes a similar view. “PCs aren’t magic,” he said. “Good teachers are.”

  Intel’s Barrett: Teachers Matter More Than PCs - Bits Blog - NYTimes.com

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• Пост 53149192

  Rich ideas: … Which is why, although it’s just playing with words, I prefer to think about Rich Ideas. Richard Huntington describes this kind of idea as ‘generous’ meaning it’s something that every agency and partner around the brand management table doesn’t just 'get’, they can immediately think of a dozen great ways to bring it to life in their particular medium.

  A Rich Idea might have instant appeal but it also has hidden depths, emotional resonance, inherent drama. If a Big Idea is like a high concept movie then a Rich Idea is like the premise for a soap opera or a series. It implies some development, some unfolding over time, some mystery.

  Those high concept movies didn’t spawn a load of interesting sequels because they were so thin, the cinematic equivalents of one-liners, but a simple premise like the one for Buffy The Vampire Slayer — high-school as horror movie — conjours up an entire imaginary universe, one which its fans are still exploring. Give a good digital agency something like that to play with and they’ll do something magical, give them the average advertising idea and they’ll do a stupid flash game.

  russell davies: big, rich and green

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• → The Laws of Simplicity

  1. The simplest way to achieve simplicity is through thoughtful reduction.
  2. Organization makes a system of many appear fewer.
  3. Savings in time feel like simplicity.
  4. Knowledge makes everything simpler.
  5. Simplicity and complexity need each other.
  6. What lies in the periphery of simplicity is definitely not peripheral.
  7. More emotions are better than less.
  8. In simplicity we trust.
  9. Some things can never be made simple.
  10. Simplicity is about subtracting the obvious, and adding the meaningful.

  via dailymeh

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• Пост 53101075

  it’s a synthetic combination of the words beauty and usage, and describes the beauty that comes with using something.

  How, you may ask, is beausage any different than patina? Well, it’s certainly related, but different. Patina is really more about surface level changes happening at a chemical level: oxidation, chemical stripping, and so on. Beausage describes changes that happen in 3D where atoms get torn and stripped away, as occurs with scratches, tears, chips, and wear marks. I used to say “patina” when what I really meant was “beausage”. It’s nice to have both.

  I wish I could say I coined it, but the term beausage is the brainchild of Grant Petersen, grand pooh-bah of Rivendell Bicycle Works and probably the single most brilliant, holistic, and intuitive brand creator out there. I mention Grant not only for intellectual attribution, but because he’s going to help us bring this back into the world of creating cool stuff. Grant states that “In general, real materials develop beausage, and synthetics look like old junk. It’s like a cowpokes’s old denim jacket, versus an old polyester leisure suit…”.

  metacool: Beausage

• Пост 53099387

  Flickr, for instance, has the rub of patina about it. Flickr’s full of people and they show you evidence of those people all the time. It feels worn into place by millions of clicks rather than imposed from above by a capricious design god. And it shows you your own usage, it moulds itself to you, so it gets as familiar as an old fountain pen. Sort of. Equally there are web places that more, well, wipe-clean — loads of people there but you never see any evidence of them.

  russell davies: patina

• Пост 53099006

  The Star Wars universe has always been good with patina and wear. It’s one of the things that made it look different. Now they’ve got a range of weapons that are promoted as ‘with battle damage’. If you were a trendperson you’d be getting your Maslov’s out right now and start looking at the teen market — they’re buying experience not shininess.

  russell davies: patina

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• Пост 53087525

  

  Via deplorableword via TAK!

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• Пост 52874993

  Sorry about the brief downtime and sorry that the Ogilvy blog post used the phrase “Twustomer service”. The latter was not our fault.

  Twitter / Six Apart: Sorry about the brief downtime…