Все записи с тегом «Russell Davies»

• Пост 29543569685

  And, watching the telly and following twitter I thought I recognised something else happening — I thought I saw a generation realising that it was now Top at Culture. 30/40 somethings were suddenly seeing the stuff they liked, that they grew up with, was now the dominant cultural stuff. Their favourite things are now ‘officially’ mainstream, dominant culture. It’s not alternative. It’s it.

  Рассел Дэвис о том, что «современная культура создана нами». Взрослые — это мы. Сегодняшний мир — это то, что нам близко, интересно, то, что мы форсили-форсили, и наконец профорсили, незаметно и неожиданно для себя, потеряв статус контр-культуры. Всё остальное стало заметно «прошлым», заставляя предыдущие поколения вздыхать, чувствуя, как их сдвинули в сторону.

  coming top at culture

  (r.2)

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  • Russell Davies

• Пост 53149192

  Rich ideas: … Which is why, although it’s just playing with words, I prefer to think about Rich Ideas. Richard Huntington describes this kind of idea as ‘generous’ meaning it’s something that every agency and partner around the brand management table doesn’t just 'get’, they can immediately think of a dozen great ways to bring it to life in their particular medium.

  A Rich Idea might have instant appeal but it also has hidden depths, emotional resonance, inherent drama. If a Big Idea is like a high concept movie then a Rich Idea is like the premise for a soap opera or a series. It implies some development, some unfolding over time, some mystery.

  Those high concept movies didn’t spawn a load of interesting sequels because they were so thin, the cinematic equivalents of one-liners, but a simple premise like the one for Buffy The Vampire Slayer — high-school as horror movie — conjours up an entire imaginary universe, one which its fans are still exploring. Give a good digital agency something like that to play with and they’ll do something magical, give them the average advertising idea and they’ll do a stupid flash game.

  russell davies: big, rich and green

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• Пост 53099006

  The Star Wars universe has always been good with patina and wear. It’s one of the things that made it look different. Now they’ve got a range of weapons that are promoted as ‘with battle damage’. If you were a trendperson you’d be getting your Maslov’s out right now and start looking at the teen market — they’re buying experience not shininess.

  russell davies: patina

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